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1890
Manufacture d'Articles Vélocipediques Idoux et Chanel (MAVIC). The main product line is bicycle mud guards. Also later, the manufacturing of pedal-cars for children.

1920
The company is bought by Henri Gormand because of his interest in the innovative mud-flap invented by Mavic. He sets about a diversification--the manufacure of aluminium bicycle rims.

1926
The first ever aluminum bicycle rim.

1931
Becoming more and more accepted, Mavic rims appear for the first time in the Tour De France.

1964
The son of Henri, Bruno Gormand takes over the company--the Mavic passion for performance is born from the enthusiasm of Bruno.

1967
Mavic moves to St. Trivier-Sur-Moignans

1971
The arrival of the famous blue anodized "SSC Blue" rim reserved for racers and professionals.

1973
The arrival of "Neutral Support" and the famous yellow cars in the Tour De France.

1975
The birth of the grey "SSC Paris-Roubaix" (SSC Grey) hard-layer anodized rim. The first time that this treatment has been used on bicycle rims, it would be seen later that no high-end bike would be seriously considered that did not offer this type of rim.

1977
The perfecting of an innovative hub with cartridge bearings, and the first monobloc bottom bracket. A new factory of 1000m2 adjacent to the original unit making a total of 3500m2. Mavic plays host to the Tour de France where the start of the day's stage is from the Mavic factory.

1978
Mavic begins to manufacture bottom brackets, handlebars and derailleurs, including the first models which could be easily disassembled.

1979
A new concept: "Tout Mavic" (All Mavic), a set of equipment that includes rims, derailleurs, hubs, cranksets, etc. Since then this set is fitted to cycles at the very top of the range and especially for racing. This year also bears the fruit of several years' development of an aerodynamic cycle in collaboration with Gitane. This revolutionary cycle is used by the Gitane-Renault team in the 1979 Tour de France.

1980
The first professional team to be equipped with "Tout Mavic": the Boston-Mavic team.

1983
Mavic equips 26 professional teams throughout the world.

1984
Sean Kelly wins Paris-Roubaix on a Mavic-equipped machine. Mavic working with the Aerotechnical Institute in St. Cyr, France, developes the disc wheel for commercial use. A new factory at Chavanod, near Annecy for the machining of components other than rims. The first CNC (Computer Numeric Controlled) machines arrive at Mavic, quickly followed by several others.

1985
7th December, a black day for Mavic. A tragic car accident claims the life of Mavic's owner Bruno Gormand. Madame Cécile Gormand is named the new President and leads the Mavic team in the same enthusiastic way.

1986
The arrival of the first CAD-CAM (Computer-Aided Design, Computer-Aided Manufacture) system at Mavic.

1988
A new sport and new products, this time for mountain bikes: cranks and chain rings, head sets, pedals bottom brackets, rims and handle bars.

1989
Greg Lemond equipped "Tout Mavic" wins the Tour De France and the World Championships.

1990
On the 30th of November, Madame Gormand agrees to a management buy-out and the company passes into the hands of four key members of staff with the aid of a financial partner, a holding company is formed.

1991
The second edition of the Mavic Technical Manual is released for the Fall Bike Shows. Largely the work of Adam Micklin, it is more concise with better diagrams and more components.

1992
Mavic goes dealer direct. The Sand City, California warehouse is closed and all operations are moved to West Chester, Pennsylvania.

1994
Mavic joins the Salomon Group (Salomon, Taylor Made, Mavic, Bonfire). French wintersports group Salomon becomes the 100% owners of Mavic. In an agreement which will permit the Mavic brand to grow and to have sufficient investment to launch a drawer full of new ideas, the rebirth of the company is assured. In the same year, ZMS (Zap) is launched--the world's first electronic shift derailleur.

1995
Mavic launches the Cosmic wheel, aerodynamic and highly innovative. The decision is taken to focus Mavic's energy on a line of complete wheel sets and rims, thus all other components are withdrawn from sales, including the innovative ZMS.

1998
The announcement in September that the group "SALOMON WORLWIDE" is joining forces with Adidas to form the No. 2 sporting goods company in the world, "ADIDAS-SALOMON".