Combine common sense, empathy and good taste with a passionate dedication to superb customer service and what do you get? If history has taught us anything, it isn't a bike shop employee. Subsequent experience has shown us that it is Mischa O'Reilly.

In the same manner that Frodo found himself on an unwelcome quest to end a great evil, Mischa came to us, saw vast fields of Italian road bicycles, paused and was unable to resist our child-like charm and angelic love of fine cycling.

Mischa's motto? "Often, cyclists think that they are being moral when, in fact, they are simply uncomfortable"