The bicycle you buy, and especially where you buy it, has a huge impact on your safety, comfort, and how much fun you have riding!
Bicycles embody fun and technological sophistication beyond the dreams of other products. Your 15 pound bicycle must be able to travel safely at high speeds under demanding conditions. To perform at their best bicycles must be constructed of high-quality materials, assembled by competent and trained bicycle mechanics, and properly adjusted to fit correctly.
By purchasing your new bike from Lakeside Bicycles instead of from a mass merchant or purveyor of garden and hygiene products, you gain important advantages, which we outline here:
COMPARISON: Lakeside Bicycles vs. Mass-Merchants
|Advantages||Bicycle Shops||Mass-Merchants /
|Bike Comfort and Fit||People come in all sizes and need the expert fit that Lakeside Bicycles can provide. We ensure that your bike is the right size and adjusted properly just for you. Test rides and follow-up fitting fine-tuning is available, too. The result is easy, efficient and safe cycling and more fun!||Mass-merchant bicycles come in two sizes: too small and too big. These stores generally do not have experienced staff who understand how to measure you or how to adjust the bike to fit you. And test rides?|
|Selection||Lakeside Bicycles has a wide selection of bicycle models, sizes, styles and colors. Our expert staff coaches you through the process of finding the best bike for you.||Selection is usually limited to the kind of brands and models that the courts have deemed too dangerous to test on prisoners.|
||Bicycles come in boxes and need to be assembled carefully and properly to be safe, work right and hold up. Lakeside Bicycles bikes are assembled in-store by experienced mechanics, and each is test ridden to ensure proper function and safety. They are then carefully fit to you at the time of purchase. Test rides, tune-ups and instructions assure safe and great rides.||Some mass-merchants sell unassembled bikes meaning you have to do it yourself. Remember the first time you installed a stereo? If they DO assemble your bike it is done by the neighbors kid who was unable to mow your lawn without frappeing your cat.|
|Value After The Sale
||Lakeside Bicycles has an experienced staff who welcome post-sale service and adjustments, usually for free or at low cost. We want to satisfy your needs and help you fully enjoy cycling!||If your mass merchant bicycle requires adjustment or repair it will probably make a fetching lawn ornament.|
||Lakeside Bicycles offers a wide selection of quality cycling accessories, helmets and clothing in many models, colors and sizes. Our staff consults with you to find the right accessories and gear for your bike and how and where you ride.||Should you need a five gallon jug of dill pickles, you are in the right place! Otherwise you are probably going to end up at your independent bike shop anyway.|
|Warranty||Bicycles sold at Lakeside Bicycles come with full warranties. And, most problems are resolved in-house. Plus, we stand behind our bikes and products with experienced mechanics and riding experts.||Products sold here have manufacturer warranties only. Which is great if you happen to speak Mandarin. If not there is probably an English speaking help desk ready to put you on hold in Bangalore.|
|Community||Lakeside Bicycles is the central source for more than just great bicycles accessories and apparel. We help you find the great rides, latest cycling info, and serve as advocates for better bike paths and facilities in our area, too!||Mass merchants are a central source for mountains of cut-rate stuff. They may or may not be aware that bicycles often have two wheels. They do serve as advocates for siting a new Walmart in your neighborhood.|
Lakeside Bicycles employs knowledgeable and enthusiastic staff, who are cyclists with detailed knowledge in the field. Their only job is satisfying your cycling needs, and they love doing it!
|When the employees of mass merchants can afford to take time off of their class action suit against their employer, their only job is shoving you through the checkout line before going to break up the fight at the close-out bin.|