ENVE (Formerly EDGE Composites) is a relatively new company with a strong composites background, specifically in the bicycle industry. Their engineers have worked for bike industry companies such as Schwinn/GT, Specialized, Felt, Reynolds and Easton. In fact, you're looking at over 30 years of carbon experience - and that's just on the engineering side. They're a bunch of composite tech heads and not afraid of introducing and investing in new design concepts, processes and technologies that enable them to offer the absolute best products on the market today (not to mention the things they're working on for tomorrow).
Of major importance to them is that their wheels are proudly made in the Ogden, Utah. They're an American company committed to American design, engineering and manufacturing. You'll often find their president in the lay-up tent rather than tapping on a Blackberry - and that's the epitome of how they all work together to reach a common goal.
There was a time that ENVE only developed products for other companies. In fact, they've been making all of the tubes and moulded parts for the nation's most fastidious frame builders - Parlee, Independent Fabrications, Calfee, Vanilla, Crumpton and Rugamer; custom artisans who refuse to adopt the big box mentality. That said, their demands are higher to the point of inspecting each and every tube used to build their designs. When you're committed to the perfect marriage of art and engineering, you don't settle for second best.
One thing you won't find from ENVE is a bunch of marketing hyperbola. Sure, they have a great PR and marketing department, but they're 100% wholesome in their statements, and they don't launch anything new until they are just as satisfied that their products are the best they can possibly be. They are not driven by a model year calendar. There's no fluff. No flash. Just quality engineered components that are guaranteed to be the best you've ever ridden - a statement that they take incredibly seriously. You only have to look at who they partner with to develop their distribution to understand just how committed they are to checking every box that the entire team is worthy of representing. It's all about walking it - and they have put plenty of miles in; as have their athletes.
They sponsor some incredible people, but you'd probably be even more surprised to find that we also take care of world class athletes that aren't allowed to run our decals because they're sponsored by competitors. That said, it's not just a compliment to the integrity of their products, it's a necessity in the minds of some of the worlds most demanding athletes. They can't tell you who they are... So they just leave that to you to go hunt them out. Suffice to say, they're everywhere...
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I test rode these wheels at On Dirt Demo and very nearly just kept going. By weight this is a great value wheel as well as a just plain great wheel. I was so impressed that, when it came time to by a power meter, I spent the extra and purchased it from Edge Composites.